Airlines, hotels, and vacation rentals have been using dynamic pricing for decades to keep occupancy high and revenue healthy. Now, marinas can harness the same proven strategies to ensure slips are always filled — at the right price, every time.
With LockTrust’s marina management solutions, dynamic pricing isn’t just possible — it’s simple, automated, and profit-driven.
1. Adjust Rates by Season
Your marina’s demand isn’t the same year-round — so why should your pricing be? Charge premium rates during peak boating months when demand is high, and offer value-driven discounts during slower periods. This keeps slips occupied even in the off-season and ensures a steady cash flow.
2. Respond to Demand in Real Time
Hosting a regatta? Expecting a busy holiday weekend? Adjust your rates instantly to reflect increased demand. On the flip side, you can push out last-minute offers to fill empty slips and avoid lost revenue.
3. Reward Early Bookings
Encourage boaters to secure their spot in advance with early-bird pricing. Not only does this lock in revenue ahead of time, but it also helps you forecast occupancy and reduce no-shows.
4. Automate the Process
Manually updating slip prices can be time-consuming and error-prone. With LockTrust’s dynamic pricing tools, rates can be adjusted automatically based on real-time factors like weather, local events, and occupancy levels — meaning you maximize revenue without constant monitoring.
Bottom Line
Dynamic pricing isn’t about charging more — it’s about charging smart. By aligning rates with demand, you can boost occupancy, improve guest satisfaction, and grow your marina’s revenue without sacrificing value.